The inspiration to write. Whether you are an author, blogger, screenwriter, poet or song writer, becoming inspired to write can become difficult at certain periods in your life.

Sooner or later you will hit that wall that has often been referred to as “writer’s block.” I have covered this topic before in this previous post, but it was limited to those who were willing to ride a motorcycle. While I am still an enthusiastic devotee to that cause and form of therapy, it nonetheless bars the majority of my fellowship of scribes from a pragmatic solution.

My dirty little secret crept up on me, caught me by surprise until I realized how addicted I had become to this new method for insight and inspiration.

The Inspiration To Write: My Dirty Little Secret

In writing my own book of recent I needed to conduct quite a bit of research. Actually, more than just a bit. It seems these days that the typical and easiest form of research for any writer is Google. So, while writing I took full advantage of this very resource, following my own advice of “Don’t be frugal with the Google.” But honestly, there was only so much I could take staring at a screen and reading endless streams of text. But as you will notice, Google quite often offers up video, not just links to text, within their search results. And therein lies my dirty little secret, as well a massive barrier to most writers and content creators for inspiration.

Attention Span: No. 1 Barrier to Our Inspiration to Write

Standard marketing protocol is to create short videos that are pithy, entertaining and informative. Even Vine has cut down the video message to 6 seconds. According to research conducted by Jun Group (2011), videos that are 15 seconds or shorter are shared 37 percent more often than those that last between 30 seconds and 1 minute. If you make your video longer, that stat goes down. Those shorties are only shared 18% more often than videos of longer than 1 minute.

According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer. It doesn’t get a lot better than that. You’ll lose about 1/3 of your viewers by 30 seconds, 45% of them by 1 minute and almost 60% by 2 minutes. And those numbers remain the same no matter how long the video is.

Stats from

Stats from

Longer Video is Where the Inspiration to Write Exists

Have you ever looked at a video on YouTube of Vimeo indicating that is was 30, 60 or even 80 minutes long, telling yourself “No way am I watching that one”? Committing to watching and imbibing into the details, the stories and the audience Q&A was of a long video something that was not only a barrier for me, but apparently for many others based on the aforementioned stats. When looking at how many views these longer videos had, their stats were much, much lower than their shorter counterparts.

And that’s my dirty little secret: It is the longer video that contains the most intriguing ideas and discussions which will spark your own “Aha moments”, new insights and the very fodder you need to help you climb over that block that is preventing your writing from flowing.

My Simple, Yet Highly Effective Protocol

1. Determine what subject matter or exact topic you want to gain insight to. Grab a note pad and a pen, or whatever you use to keep notes. I’m old school and still like writing on a yellow pad.

2. Go to YouTube and type in the search bar your subject, being as specific as I can. For instance, I was interested in “branding.” But I narrowed my search down to “small business branding” as this was more my target audience for my upcoming book.

3. Look for authorities in the field and narrow down which videos you want to watch. Then watch that long video.

4. Keep notes of ideas, small and large, that are sparked. Often, I will stop the video momentarily while I make my notes.

5. Let the flow ideation occur and take breaks, when needed, to complete your thoughts. If you need to walk around, have a cigarette or a coffee or grab a bite to eat, this is completely acceptable. The point is to learn and to spark the inspiration for your content, or small segments of content within a greater body of work.

Your Inspiration to Write

Well, hope that I was able to help inspire some ideas for you to get your writing going in the direction you seek.

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