Here are some steadfast rules on how to publish more content marketing that will produce the best ROI:

#1.    Feature success

Nothing speaks and attracts like results. Whether it is online reviews that are shared across additional channels, case studies of how you helped another company or a video of those who love your product or service, by featuring the results you produced, you easily overcome skepticism and generate desire. Success begets more success.

#2.    Video is best

We live in an audio-visual world and YouTube is now the No. 2 search engine in the world, second only to Google. And by the way, Google owns YouTube. For selling purposes, ease of use and even for SEO reasons, video ‘rocks’ in terms of content. And yet, by survey, video content is perceived as the most difficult content to create. Master video content and you will outshine more than 95% of your competition.

#3.    Your blog is the foundation for content power

Search engines love websites that blog regularly. You will rank higher and be found more often, as well as keep your website alive. Blogs give us a reason to come back and see what’s new. Static websites do not rank high or get many visitors. Moreover, you can embed videos, photo, infographics and reviews into your blog posts, making them dynamic and interesting. Active blogging is SEO genius.

#4.    Grow your social networks and communicate to them

Having many relevant and interested followers is key. Grow your list of followers on social media and post your recent blog articles, videos, positive reviews, new products, special offers and unique communications. When people tell me that they see no return from social media, I typically find that they are not growing their list and engaging that list often. Size matters; grow your followers.

#5.    Stay the course; persistence wins the day

Posting a few times and then stopping will not work. Major companies consistently promote because it works. If it didn’t, they would be out of business, going broke by way of their marketing budget. But they are not going broke; they are making money hand over fist.

“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan Press On! has solved and always will solve the problems of the human race.”       – Calvin Coolidge

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