The next person your business may be hiring is a Content Marketing Manager (CMM). When you talk to marketers at mid-to-large brands, one of the biggest challenges is trying to get a process in place to manage all of the content that their company is creating.
Having a CMM that oversees this can be vital to resolving some crucial challenges such keeping all departments on the same page and how do you find a way to harness all of the collective content and knowledge?
In a recent article in Forbes, The Top 7 Social Media Marketing Trends That Will Dominate 2014
“Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic, and revenue.
“As businesses see these very real and measurable benefits, I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers.”
The Role & Value of The Content Marketing Manager
Let’s admit it, creating a constant stream of content is practically impossible with the existing resources that you have right now. The biggest challenge for any content marketer is curating good content. Another factor to this challenge is the thin number of writers in the market place. As content marketing is growing in importance, and is now in the spotlight, it’s revealing a problem: fewer writers.
The CMM will be the one to collect these resources and to organize them into a systematic assembly line, as well as ensure that the content conforms to company policy and the ethos of the brand.
To write copy for web pages, blog articles, press releases and email newsletters is a full time job for many SMB’s out there. Moreover, this content has to be spread across multiple social media channels, such as Facebook, Twitter, Pinterest, LinkedIn, Google+, Tumblr, Instagram and Storify. The CMM may also edit articles from other writers based on the article titles and keywords that they provide them with on a weekly basis. All this requires an effective, full-time Content Marketing Manager.
The Long Term Value of Epic Content
Content has a longer term return and the impact isn’t as visible as closing a new contract. Developing targeted and optimized blog content takes up a lot of time, but can become an “evergreen” strategy that will find that very content being found and converting new clientele for years, even decades, into the future. Epic content has almost an unlimited shelf life. Developing epic content, with an evergreen view to it, will generate more and more inbound leads and sales.
Content Marketing Manager Assistance
If you need help selecting and putting into place a great CMM, as well as an effective strategy for them to follow, contact me for a free consult.