Social media marketing refers to the business process of generating website traffic via your social media platforms. Is this something that is a source of success for you? If not, read on.
Social media marketing programs traditionally depend upon efforts to create content that attracts attention and encourages readers to share your content even further to their own social contacts. Your branding and message spreads from user to user, with the idea that it then resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. In this way, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid advertising.
Social media has become a communication channel that is easily accessible to anyone with internet access. This increased interactive communication inspires brand awareness and in many cases, better customer service. Moreover, social media marketing serves as a highly affordable channel for organizations to implement local marketing initiatives and programs.
And here is another all-to-common mistake: not being consistent in executing your social media marketing strategy. A key part of your strategy you to rectify is to outline your goals and objectives for social media marketing, including the optimal networks that you are going to concentrate on. It is crucial to your strategy to prioritize how you are going to measure ROI from your marketing campaign.
Avoid These Pitfalls & Thus Succeed
“One of the most dangerous errors you can make is being overly promotional. Social media marketing allows you to engage and converse with your customers in a meaningful way. It is not just another way to sell your products or promote your brand. Sure, subtle, brand building is implied in the very essence of marketing and your social media presence will undoubtedly enhance the perception and value of your brand if it is conducted skilfully.” – TheGuardian.com
Social Media Marketing Actions You Should Take
- Ensure that you have the relevant social media accounts established, all containing your branding, contact information, as well as being linked to your website.
- Ensure that your social media icons can be easily found on the home page of your website and throughout the website on all the pages.
- Develop an actual social media marketing strategy. If this seems daunting, then hire a professional to coach you on how to go about developing one.
- Create and publish social media policy on what your employees can and cannot do when it comes to publishing content in the name of your brand.
- Create a Google+ Local page for your business.
- Publish your social media contact data on all your printed brochures, business cards, letterhead and all other collateral materiel.
- Be sure to share your content (blogs, videos, white papers, etc.) regularly on your social media channels.
- Over time, re-post this content multiple times. Posting it once is no assurance your clientele saw it. Moreover, as new people join your social networks, you need to expose them to your older content that is still relative and of interest.
- Tell, don’t sell. Social media is about sharing and engaging with others. Do not try to use this as a pure sales channel. It takes time, but when done correctly, your social media channels will be a great way to engage and get others doing business with you.
- Use social media channels for paid advertising. In particular, you can reach exact market segments with Facebook, LinkedIn and Twitter. These types of ads can be very effective, especially when you drive this traffic to targets landing pages.
If you need assistance, feel free to contact me.