My listed local search engine optimization tips and the best SEO practices for 2016, and for years to come, will require an exact branding and marketing strategy. With above Google Hangout and this blog post (click here) is contained a detailed plan on how to leverage local SEO tactics that will help your content to rank higher in all the major search engines. In theory, the best SEO practices are powerful and exact. But truth be told, the execution of this local search engine strategy can will be quite involved, as well as require good organization and continual effort.
Local Search Engine Optimization
“It is a little-known secret that Google and other search engines are making a shift from traditional SEO to a focus on quality and authoritative content. While it is still important to optimize your meta data and remain on top of relevant keywords, it can no longer be denied that when it comes to generating organic search results, quality content with a strong focus on authority is now leading the pack.” – Entrepreneur (Jan 6, 2015)
Best SEO Practices Checklist
1. Discovering and targeting additional verticals.
2. Conducting thorough keyword research for those verticals.
3. Creating high-quality content for each keyword. This would include in-depth copywriting.
4. Distributing this content on a continually basis. (Email, social media, PPC, native advertising, etc.)
While this is a simple list, each one can require an extensive amount of time, effort, and resources. Fortunately, these four actions are scalable for any business, including a solopreneur with practically no budget.
There is no such thing as SEO without content. You need words, articles, substance, keywords, verbiage. It’s true: Content is king. We don’t argue about that anymore. It’s a truism of the SEO industry. Content, content, and more content is how any brand can win the local search engine optimization game.
And what is content marketing all about? It’s about content. The practical application of SEO (content) is the very substance of content marketing.
Contact me on how we can create a powerful Content/SEO strategy for your brand.