Is your local business marketing strategy lacking the punch it requires to attract more paying clientele? Take a look at some of these statistics:
- 90% of online commercial searches result in offline bricks and mortar purchases
- 70% of online searchers will use local search to find offline businesses
- 51% explicitly characterize themselves as “shop online, purchase offline”
- 55% of all local searches are done with the intent to buy
- Of all local searches, 8 out of 10 call or visit a store and 60% of those result in a purchase of some kind
In today’s business world, possessing a basic website is not adequate to generate leads and develop enough business. This is due to the fact that 90% of people searching for your products and services on the Internet never search beyond first page of results. That means that for all practical purposes, if you’re not appearing on page one, your business does not exist in the eyes and minds of your potential clientele.
A whopping 67% of internet searches are affected by geo-location or a specified location. If you’re a local business, it is vitally important to your expansion and viability that you engage with a comprehensive local business marketing strategy. You absolutely must show up in all the ways that Google and other search engines allow you to appear on page one. This means organic search results, online directories, maps, blog articles, press releases, videos and so much more. If someone searches for your product of service in your general area, you of course want to be as close to the top of page one as possible.
The Key To Your Local Business Marketing Strategy
This can be accomplished through a local business marketing strategy that is consistent and publishes media rich content from your company’s website. This includes using videos, photos and infographics to illustrate points for existing and potential customers, and to effectively communicate your most important messages.
Should My Business Be Blogging?
Another important thing to keep in mind for improved local search marketing is that your business blog can be leveraged to take advantage of specific geo-targeted keywords and phrases. I always suggest to small business professionals and entrepreneurs that they utilize their blog as a primary tool to reach and convert more clientele.
Your blog should cover a multitude of news and information, and because the search engines are looking for local businesses, you can optimize your blogs around top local search terms. You must begin this blogging process with a thorough and monthly review of key words and phrases. You can do this yourself with some free online tools, or you can have this conducted by your webmaster.
If you were a florist in Los Angeles, CA, here are some blog titles that you might utilize:
“Los Angeles Florist Offers Free Delivery”
“Florist In Los Angeles Announces Valentine’s Day Packages”
“Need Mother’s Day Flowers? Los Angeles Florist Can Help!”
YouTube Videos Can Elevate Your Local Search Results
Just as your blogs can be optimized for local search results, so can videos you place on YouTube. In fact, this is a secret weapon that very few small businesses utilize to be found locally. And yes, this can be an effective marketing tool for small businesses. Why? Because Google owns YouTube! And of course, wants their features channels to show up within their own search results. YouTube has more credibility in Google’s eyes, so take advantage of that.
In March of 2013, I wrote an extensive blog article on YouTube marketing techniques and tactics. I suggest that you check this post out for more detailed direction on how to utilize video as vibrant part of your local business marketing strategy.
Let Me Assist Your Efforts
If you are an ambitious business person or entrepreneur who desires to design and execute a highly effective local business marketing strategy, feel free to contact me for a complimentary analysis.