It is time you learned how YouTube video marketing can transform your small business. I believe that your small business should develop a YouTube video marketing strategy as a prime method to export content, as well as help you to generate more clientele and higher revenue. What I love about video marketing is that it can be leveraged in so many ways. I have written this blog post with the small business owner who has never really engaged in video marketing. So if you feel that the subject of video marketing on YouTube is overwhelming, this article was written with you in mind.
The Power of YouTube Video Marketing
YouTube is the largest video sharing site to date, with the most traffic and the highest amount of users on it making YouTube the definitive place for getting your videos published and marketed on. Youtube is the second highest trafficked site globally according to alexa. With over four billion hours of video watched by 800 million unique users every month, YouTube has cemented its position as the top video sharing website in the world. With that in mind, it’s no surprise that YouTube is one of the best and most original online marketing tools available. Here is 79 case studies of how YouTube was used successfully as a highly effective marketing tool.
Video Marketing Is Easier Than You May Believe
The crucial understanding is that great video marketing can be achieved on YouTube when you know what needs to be done and how to outsource the work. As long as an small business owner understands that YouTube can be leveraged easily, as well as become a highly effective marketing strategy, then it makes sense to spend the time to learn how to utilize it as a premier and mainline marketing activity.
Videos can be leveraged in so many ways. They cannot only be placed onto your YouTube channel, but they can also be embedded in blog posts, placed within online press releases, shared on social media channels, as well as being emailed. I suggest that as you develop your video marketing strategy, that you include these actions. Email is still a powerful way to reach people and build buzz. Social media is growing at a rapid rate and too can generate buzz. Studies show conclusively, that when video is added to other content, it adds to its effectiveness and response rate.
7 Simple Steps To Getting Started
1. Start Simple. But, get started is what is most important. As Aristotle said, “For the things we have to learn before we can do, we learn by doing.” It is at this point you should hire a video marketing specialist. You can go online and search in your local area for one, as well as network with your connections on LinkedIn or other businesses in your area who use video marketing. I am sure someone can refer you to someone who is knowledgeable and affordable.
2. Get Yourself Educated. There are books on the subject, as well as resources such as ReelSeo. Although you may not handle all the technical aspects of your video marketing creation, as well as the online technicalities, I am a firm and staunch believer that the more you know the more you are in control. Attend conferences, watch free tutorials on YourTube and read. Educated people make better, more profitable decisions.
3. Get Your YouTube Channel Secured. If you do not know how to do this, get this outsourced with someone that knows how to this. Have your YouTube page designed in such a way that it becomes your video media outlet that accentuates your brand. A great example of this is WhatDigitalCamera.
4. Obtain A Great Camera. I suggest the Canon G15. It is costs less than $500.00, it is simple to use, takes great pictures and it can be used to create wonderful, high-quality videos. But whatever camera you choose, having your own camera is crucial. You can always have some video student, who recently graduated college and who is eager to build a portfolio, and transform the video that you shot into video marketing magic. This person can do all your editing and download your final video onto your YouTube channel.
5. Know What Interests Your Clients. Marketing success is based on thorough research and keen insight. Ensure you know what the top 10, 20 or 30 topics and/or questions are that you should be addressing and answering. Send out a survey to existing clients to discover what these are, and sit down with your staff on what people are talking about, what are the trends in your industry and otherwise discover what would be of the highest interest. Market research precedes marketing strategy and tactics.
6. Develop A Simple Strategy. Now that you know what you should be generating as far as video marketing content, now you can lay out a simple and intelligible marketing strategy and plan. It is important in your planning to have a theme for your videos so that together it makes for an overall campaign. While each video addresses an individual topic or question, you want to ensure that clients, existing and potentially new ones, can clearly establish your brand – solely through your videos.
7. Make Your First Video! Ok, now is the moment of truth: make and post your first YouTube video. All these steps were leading to this very moment, so now do it. “Do you want to know who you are? Don’t ask. Act! Action will delineate and define you.” – Thomas Jefferson