One of the most vital local marketing strategies that you need to immediately implement as a local business owner is to add or verify your Google Business Listing. You can do this whether your business has a website or not.
By adding and verifying your Google business listing, you have a better chance of showing up in the local search results on Google. In other words, you now have access to over 70% of all online searches in your local area.
Realize that over 95% of consumers do research online when considering a purchase with a local business, enterprise or restaurant. This is a local marketing strategy that you cannot afford to waste. Your business needs to be at the forefront of that search – with details to generate many more new clients on a consistent basis.
Marketing Your Business With Google
Marketing your business, as well as being an active participant with Google+, will help your business become more visible on local search, as well as indicating to Google that you are active with their social media platform. As I have said many times to business owners, “Don’t be frugal with the Google.”
“Since its inception, nearly 50% of companies rate Google+ as important to their business. Just last year, 15% of marketers acquired a customer from this social channel. No wonder why Google+ has attracted 500 million registered users. With its various redesigns, feature add-ons, and integrations with other Google products, Google+ is growing into a hub of marketing value.” – Hubspot
Action No. 1: Create a Master Business Listing
Before adding or updating your business listing on Google Places, you should create a Master Business Listing. This is to ensure that your information matches what you have on your website and on various online directories.
Action No. 2: Add or Update Your Google Business Listing
Make sure you’re logged in to the Google account you want to use to manage your Google business listing and go to www.google.com/places/.
Click the “Get Started” button under “Get your business found on Google.”
Enter the main phone number for your business and click “Find business information.”
In this case, the businesses does not yet exist in Google Places, so it takes us directly to the business listing form. If the business was already listed, but not verified, you would have an option to edit your listing.
Fill in the required information. The more information you enter, the better.
Make sure the address and phone information matches what you have on your website and select categories that make sense to your prospects.
Google especially likes photos and videos. You can upload up to 10 images.
The additional details allow you to add any addition information that makes your business stand out above the competition. In this case, we’ve highlighted Brenda’s certifications and that evening appointments are available.
Action No. 3: Verify Your Google Business Listing
Google wants to make sure that you are the true business owner. This is done through a verification process. There are two options: Phone call and postcard.
In this case, we’re only seeing the postcard option due to the fact that we are using an out-of-town cell phone number. When we do the final listing for this company, we will use a landline.
Now – go make sure your Google business listing is verified!!