“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” – Sun Tzu
Since ancient times, prudent strategy coupled with cunning tactics has been the secret to victory. Strategy has built grand empires, as well as conquering them with aplomb. The empirical knowledge of strategic planning is the cornerstone to success in business and in life.
In sports, do you see an NFL coach last long who does not study film and have a comprehensive playbook?
The struggle that too many business professionals and entrepreneurs suffer within sales and marketing is easy to locate. They possess a misguided impulse to put various tactics into random motion, instead of seeing each of them as a connected activity, directed by one all-embracing strategic plan. The result is often a disjointed, ineffective mess that leads companies, large and small, to question the return on investment from their marketing efforts and expenditures.
Strategic planning in marketing is a crucial step to success. By developing a content marketing strategy, we address the necessary steps such as:
- Market Research & Surveys
- Buyer Demographics (age, income level, status)
- Buyer Mindset (habits, emotional buttons, personal views)
- Mission Statement
- Competitor Analysis
- Distribution Channels
- Public Relations & Media
- Sales Management Policies
- Sales Education Procedures
- Collateral Material
- Review & Evaluation
Strategic planning in marketing results in a more efficient use of resources, finance and personnel, while reaping higher return from your marketing budget. To reap the maximum benefits with a content marketing strategy one needs to develop first effective strategy. “Edwin knows marketing better than anyone I know. He gives the advice of a learned man. His knowledge is experience based and when he helps you make a marketing strategy, IT WORKS!”
– Donna Rybacki, Owner of American Senior Home FinderEdwinDearborn.com
Executive Coaching, Marketing, SEO and Public Relations