The two biggest challenges in business are daunting. What makes them most difficult to address are the two most common excuses and justifications that prevent them from being competently administered. Most often, adding excuses on top of them worsens them beyond repair.

It is similar to staying healthy. It is a challenge. You have to eat right, exercise, take vitamins, drink water and properly rest. Now add the excuses to do none of these being accomplished and now you’ve grooved in a detrimental habit. Eventually, one’s physical problems result in disease and life or death situations. And what kept the person from taking action and following along a path of healthy habits? Excuses.

“Ninety-nine percent of the failures come from people who have the habit of making excuses.” – George Washington Carver

“He that is good for making excuses is seldom good for anything else.” – Benjamin Franklin

When we make excuses, in life or in business, we have installed the mechanism for assured failure. I am sure you can think of some friends of family members who lived a life of poverty, bad health, or both, and had plenty of excuses as to why. What is an excuse? “A reason put forward to conceal the real reason for an action.” – Oxford Dictionary 

The Two Biggest Challenges in Business

The two biggest challenges in business fall into two distinct and vitally important areas: marketing and HR. Any company that lacks on both, suffering from ineffective marketing and equally ineffective staff, will end up broke and will be forced to shut it’s doors.

Marketing’s biggest excuse: “We just don’t have the money for that right now.”

HR’s biggest excuse: “We just don’t have any time to properly train our employees.”

How To Address These Challenges In Business

You have two choices. Stop making excuses or stop doing business. It really is one or the other because your business will not succeed if you continue to make excuses. Now imagine having no excuses and creating powerful marketing that drives clientele into a business with well trained staff. Success is written all over that business and its future.

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