Orange County, CA – Hiring an business marketing consultant can be a daunting task for entrepreneurs, start-ups and businesses of all sizes. One of the most valuable services that a great business marketing consultant will provide to their clients is spending a great deal of time upfront to analyze their marketing and advertising needs. By doing so, one can determine the best courses of action to initiate. In the discovery phase with a competent business marketing consultant, he or she should work with you and begin by determining your goals, target marketing, buyer personas, and competition. By analyzing this data, this helps you in incorporating all this vital data into a customized strategy. Your business marketing consultant can help you determine the best tactics and marketing initiatives that you should be employing.
Whether your company sells products or services to consumers or other businesses, it is crucial that your business marketing consultant understands your business marketing needs and objectives. He or she must be able to properly plan and act on this information. This ensures that you receive the maximum return on your marketing and advertising investment.
“Some business owners don’t need an economic downturn to have an ‘expense only’ mind-set. This mind-set is one of the biggest downfalls of businesses in general. If everything is viewed as an expense, then decisions are based not on a growth model but rather a survival model. Those who start a business wanting only to survive are sabotaging their ability to make sound, strategic decisions that will grow and sustain their businesses. The key is to know and understand the difference between what is an expense to your business and what is an investment in your business.” – Entrepreneur
What A Business Marketing Consultant Should Provide
Marketing and advertising is an investment in the future of your business and your brand’s value. In order to maximize the return on this investment, any company or organization must proactively integrate marketing activities into their sales systems. Where it’s needed, a business marketing consultant can help you develop better sales tracking and management systems to complement your marketing efforts. Analytics is essential to proper management of any marketing and sales campaign used to brand and expand your business.
All types of traditional and online marketing options can be leveraged, such as:
- Strategic Planning & Development
- Content Management & Curation
- Search Engine Optimization
- Mobile Marketing
- Search Engine Marketing (Pay Per Click and display advertising online)
- Website Development
- Social Media
- Public Relations
- Reputation Management
- E-mail & Newsletter management
- Media Buys (print, TV and radio)
- Lead Development & Nurturing
The world of marketing and advertising is getting more complex every day. How do you decide what path to take, what to add, what to ignore, and what tactic is best? Staying on top of all the options and approaches so that you are spending your marketing budget wisely can be challenging. If you are a small or medium sized business, you probably don’t have a full time marketing staff to focus your future and your branding like you should. The truth is this: you are busy too attempt to navigate a marketing strategy while also running your company. Why not work with a business marketing consultant who can come alongside as a proven expert to help you sort through it all?
Let Me Become Your Business Marketing Consultant
Before you spend your advertising dollars on expensive marketing or print advertising, we recommend you call us to get sound marketing advice and marketing tips that suit your small business needs. Yes, there are many Orange County, CA marketing companies and advertising agencies, whom all give great marketing and advertising advice. But, I challenge you to find a business marketing consultant as passionate and determined as I in helping your small businesses grow.