To expand on my knowledge of the fast moving world of social networking, I attempt to read as much as I can. I recently completed the book “The Tao of Twitter” by Mark Schaefer. This is quite an easy read and truly brings one along a gradient that is perfect for newbie and veteran alike. But to review the book only as itself would not truly give justice. I need to take you through my previous up and down journey with Twitter to shed relevance to my latest read.

Confessions of a Twitter-quitter

I have to confess. I began my Twitter profile in 2009, quit shortly after and damned it publicly and privately as useless. Now I will admit, Twitter has not done the best job enlightening people on how to use its platform and all her capabilities. I would like to see Twitter reach out more to that 60%, helping them to simplify what can be accomplished with Twitter. Those who have left the Twittershere need to be contacted and assisted as a customer service point on Twitter’s part. As Mark points out in his book, 60% of those who start a profile on Twitter quit within the first week.

A few months ago, I realized that one could not avoid Twitter if one was going to positively influence one’s Klout and Kred scores. I jumped back in with Twitter, cleaned out about 1,200 followers that were either fellow quitters, bots or eggs. I then started to follow people I respected, as well as engaged in some mild dialogue, like talking with the people who just followed me. I then started to tweet more often, share more mainline news items, as well as engage in more in-depth conversation. As my Kred and Klout scores started to rise, I really became active. In fact, I was hooked!

Getting Over the Plateau

But I hit a plateau and knew that I needed to educate myself if I was to exploit Twitter’s full potential. I then searched online for books on Twitter and chanced upon Mark’s “Tao”. For me it was a fast read, as it was systematic and well written to truly bring one along on how to Tweet effectively. The only times I had to stop reading was so that I could check out the functions he was listing, as well as the different resources that Mark provided throughout his book.

One of aspects that I am glad about is that I have experienced some Good, Bad & The Ugly with Twitter over the years. This type of experience not only helped to make the information more informative, but it also assisted to truly appreciate Mark’s writing style to help people come out of their frustrations and/or confusions with this social media platform. But regardless of your experience level with Twitter, Mark’s book will be a of great assistance to you.

As Mark points out towards the end of his book, Twitter is not for everyone. Some social media platforms simply do not resonate with a person’s ethos and persona. But if you have tried to break Twitter’s “Da Vinci Code” with little luck or success, then I highly recommend this book to bring clarity and to elevate you to a higher level of action and success with Twitter.

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