As an invited guest at a three-day workshop at the Las Vegas Institute for Advanced Dental Studies in October of 2018, I had an opportunity to meet with and interview some of the nation’s leading dentists. One-for-one, developing their best dental practice marketing strategy was of keen interest. These professional dentists knew that to attract their best patients for cosmetic dentistry services, that it would require an upgrade and expansion of their online marketing efforts.
It was clear to me that these dentists were too busy with their practice and their patients to learn the fast-paced world of social media, blogging, video marketing and local online marketing; all crucial to promoting one’s practice amongst stiff competition. As the world has changed, so have the habits of how patients shop for a dentist. Listed here are the most powerful marketing secrets to your practice attracting the best patients possible.
The Full Utilization Of Online Directories – Online directories such as Yelp, MerchantCircle and Manta, represent a major opportunity for a local dentist to be found online. Less than 20% of dentists will have a full online directory presence in 2019. With 40+ online directories that over 150 million North Americans will utilize to find a local business, any dental practice could dominate their competition by being listed on all of them.
Video Marketing – YouTube is the second largest search engine in the world. Video has a much higher conversion level than text. Moreover, less than 10% of American dentists are utilizing video so as to be found on page 1 of Google. Fortunately, I have utilized this method successfully.
Postcards That Actually Generate Best Patients – How would you like patients coming in who end up spending tens of thousands of dollars for your top-flight cosmetic dentistry services? Postcards work when done correctly. I have helped one dentist who has now almost doubled his practice’s revenue with just one postcard that he blankets his local area with.
Email: The Backbone of Online Marketing – A study done by the Direct Marketing Association found that email has a 40:1 ROI. That is $40 back for $1 spent! I had one dentist that I was consulting not believe me. So I sat down, wrote an email and then we sent it to her 1,500 names. We had 5 calls within a half an hour! Two of those calls were from people who were not on the list, but had it forwarded to them. Email rocks, and now with social media, your message and offers can go viral.
Blogging: The Secret Weapon – Those who blog consistently, can increase inbound leads by 77%, according to HubSpot. If you cannot do it, this can easily be outsourced.
Referral Awards – Membership has its benefits. I know how to generate referrals by rewarding clients with a gift card idea that has proven to be a profitable winner. Looks like a gift card and is monetized like one. Your patients will selectively hand them to the best referrals you have ever seen.
Implementing It All – To implement such a dental marketing strategy, contact me.