The absolute best B2B content marketing tactics were fully detailed in a recent article, The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics, by Lee Odden. As you can see, I have provided the link as this blog post of Lee’s is quite extensive and well worth the read. I would even print it and have your marketing team study it in full.

The Best B2B Content Marketing Tactics

  • 69% of B2B companies say in-person events are an effective content marketing tactic
  • 64% of B2B companies say webinars or webcasts are an effective content marketing tactic
  • 60% of B2B companies say videos are an effective content marketing tactic
  • 60% of B2B companies say blogs are an effective content marketing tactic
  • 58% of B2B companies say case studies are an effective content marketing tactic
  • 58% of B2B companies say white papers are an effective content marketing tactic
  • 58% of B2B companies say research reports are an effective content marketing tactic
  • 58% of B2B companies say eNewsletters are an effective content marketing tactic
  • 55% of B2B companies say eBooks are an effective content marketing tactic
  • 54% of B2B companies say Microsites are an effective content marketing tactic

Here Are Some Amazing Stats Regarding B2B Content Marketing

  • Marketers, on average, spend over a quarter of their marketing budget on content marketing. (B2B Marketing Insider)
  • 62% of companies today outsource their B2B content marketing tactics, up 7% from last year. (Mashable)
  • Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. (Custom Content Council)
  • LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook. (Inside View)
  • Interesting content is a top 3 reason people follow brands on social media. (Content+)
  • Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online. (Content Marketing Institute)
  • 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. (TMG Custom Media)
  • Blogs give websites 434% more indexed pages and 97% more indexed links. (Content+)
  • B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)
  • The average cost to generate a lead through B2B content marketing tactics ($143) is about half the average for outbound marketing ($373). (G+)

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