For its cost and ROI potential, nothing beats email for your B2B marketing efforts. While there is much talk and buzz about social media and how to harness it, when you look at the hard numbers of email’s sheer prowess and ROI, email marketing tips for your business must become the backbone of your B2B marketing strategy.

For small business owners, email still represents an inexpensive and effective method to establish or maintain a relationship with your clientele. But there is a catch. The content of your email has the power to either attract or repel. So before you hit “send” on your next batch of email newsletters, take time to consider what you send.

Many marketers and non-marketers share a mutual concern for doing email marketing the right way. They often wonder if the emails they’re sending are making it to the inbox and pleasing their recipients, and they are curious about how they can improve the response rates of their email campaigns.

Email Marketing Tips to Follow

  • Get their permission first.
  • Have an effective and relative Subject and “From” lines.
  • Send relative content. If you a CPA, send emails on taxes or financial info.
  • Send emails on Wednesday or Thursday, between 1-4 pm.
  • Have a strategy. Are you emailing to sell, educate or drive traffic to your website?
  • Invite conversation and feedback. More dialogue = more sales.

Email’s Impressive Numbers

Did you know that email has nearly three times as many user accounts as Facebook and Twitter combined? That’s a whopping 2.9 billion. In fact, Facebook and Twitter combined make up just 0.2% of the number of emails sent each day. Here are the other advantages to email as a marketing tool:

1. Most B2B types find email easier to understand, use and access than most social media platforms.

2. Email is transactional versus social. 65% of Americans will purchase something as a result of an email in the next 6 months. Social media does not even come close to driving sales for the B2B world like email.

3. Email is now 40 years old and so is a much more grooved in platform for the B2B crowd. They understand it, while social media has a bit of that “new fangled thing” feel to it for far too many people in the B2B arena.

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