Action Content is a marketing phrase that I coined, even registering it as a hashtag with tagdef.com. I define Action Content as, “The type of content that drives people to action, either by purchasing something or moving forward along some positive path.” All marketing has the purpose of instigating some type of action. In short, the purpose of marketing is to sell more stuff to more people more often, achieving those results more efficiently. While the action we desire may or not be an immediate sale, we are ultimately marketing our products and services so as to exchange them with another person or company. While some contend that marketing is primarily concerned with Branding, even that that has the purpose of eventually creating a new customer or keeping one. All content marketing should instigate some type of action, hence #ActionContent.