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Wordstream defines social media marketing as “a powerful way for businesses of all sizes to reach prospects and customers.” In simpler terms, social media marketing, shortened for SMM is simply a way of expanding your businesses and the services you render via social media. This is the 21st century and hardly can any business go far without the use of social media. It feels like everybody in the world is on one social medium platform or the other. You can never talk about online marketing without mentioning social media; they just go hand in hand. If anyone wants to experience a shift in their businesses or services, he or she should consider launching out on social media because there lie the victory. Whatever you might have heard about the positive influence social media marketing have on businesses are true and not overrated. Social Media Marketing has come to stay and…

Glocalization is a coined word formed from globalization and localization. “Going glocal” is a relatively new business phrase that defines…

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