

Getting the competitive edge in marketing your small to medium business (SMB) is crucial for 2019. A simple, yet highly effective marketing method to having your business found in local search is through the use of online business directory marketing. With over 40+ online business directories to list with, this creates a unique opportunity for any SMB to generate new clients with a very low cost. Only 14% of SMBs have claimed their listings on one of the major online directory sites (and that only 18% plan to do so in the next year), according to BIA/Kelsey’s survey. This allows any SMB who aggressively takes advantage of this online marketing opportunity to outshine and outsell 82% of their local competition. Some of the better known directories are Yelp, Manta and MerchantCircle, but there are many others that any SMB can list with. In fact, one study found that over 150…
As an invited guest at a three-day workshop at the Las Vegas Institute for Advanced Dental Studies in October of…
In light of many years of degradation of my nation’s moral strength and financial health, I saw it culminate in…
A hashtag is a great way to bring people together around a topic on Twitter. All that is required is…
Your content marketing strategy 2019 should be a priority while the holidays are rapidly approaching us. Content marketing in the…
There are several content marketing myths. We are all hoping that this excitement and buzz surrounding content marketing was going…
Glocalization is a coined word formed from globalization and localization. “Going glocal” is a relatively new business phrase that defines…
A great SEO definition is given here. “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in…
Are you considering a mid-career change? Here are some personal branding tips to help you place yourself where you want…
You want to grow your business or improve some aspect of your business, but the idea of adding the expense…
What is the best social media for business? More importantly, what is the best social media platform to market your…
The purpose of leadership coaching is to develop the skills in an executive so he can manage people, situations and…
Recently, I shared with two colleagues a sample marketing strategy. For startups, small businesses and entrepreneurs a written marketing strategy…
There are 9 actions that you can take to free your mind and change your life forever. In order to…
It is important to have a plan when developing website content ideas, whether for promoting your blog, any and all…
Medical food supplements are the future of healthcare, and soon will become a household term by the end of this…
The biggest challenge with small business marketing is getting the content out of your head and into a blog, video…
Repurposing content ideas begins with an understanding of the word, Repurpose –“To find a new use for an idea, product or asset.” When you…
The USA is a brand. That brand was conceived of and built by true entrepreneurs. It continues today with the…
What is company culture and how can we elevate it effectively? To effectively change something, we must first define our…