Why Leadership & Organizational Culture Is Vital For Marketing Success
Growing your business starts with developing leadership skills. While the economy, finding good staff and developing a cost-effective marketing program may seem problematic, these are usually not the cause of why most businesses struggle. Organizational leadership requires understanding the complex components of inspiring people, how to get them to achieve success incrementally and organizing all your resources efficiently.
Entrepreneurs & Business Owners Are the Brightest People
This was said to make you feel better, but it is a fact. But being bright and enthusiastic is not a assurance that one will succeed. While these two qualities are absolutely required, there are other critical factors that one needs to add to one’s arsenal to assure success. What the majority of entrepreneurs and SMB owners lack is the leadership development and training to create a highly efficient and vibrant organizational culture within their company or business.
What is Organizational Culture?
Some of the definitions of the word Culture are important to grasp for us to understand how to build a prosperous business. The word is defined as, “Development or improvement of the mind by education or training. The behaviors and beliefs characteristic of a particular social, ethnic, or age group.”
Without developing and/or improving our minds and skills, we cannot alter or improve the behaviors, beliefs and thus our message to the outside world of potential consumers. Moreover, without a positive, confident culture we cannot build a team of staff who develop a unique and powerful dynamic that so few businesses enjoy as part of their overall brand development and marketing.
Training Is The Key Fundamental Underlying Great Branding & Marketing
While we may easily bedazzled by wonderful logos, interior designs and packaging, do these assure success? How many businesses have we’ve seen burst onto the scene in a blaze of marketing glory to only then crash into the bottomless sea of bankruptcy? According to SmallBizTrends.com, 66 percent of new establishments were still in existence 2 years after their birth, and 44 percent were still in existence 4 years after. After 4 years, 56% of the businesses started had were not longer operating. Some bad marriages last longer than that.
According to a New York Times article on why businesses fail, one of the reasons they cited was, “Dysfunctional management. Lack of focus, vision, planning, standards and everything else that goes into good management.” What remedies this dysfunctionality is training and education that is focused on real world results.
Now Is the Time To Build Leadership Skills & Learn Organizational Know-How
There is never a better time than right now to learn crucial leadership skills. Marketing programs that are engaged with a leadership that engenders a culture through organizational patterns and processes, that are written and trained in regularly, are the companies that breed competence and more word-of-mouth.
I have personally been educated through many courses, workshops and seminars on leadership and organizational programs, and have even taught them to hundreds of business owners and entrepreneurs from all over the United States. Leadership and organizational development plays a critical role in marketing and business success. Call me today on how we can change your future to one with a positive outcome.