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What is Content Curation?

what is content curation“Content curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there’s a human being doing the sifting, sorting, arranging, and publishing.” – MacMillan Dictionary

“Content curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Unlike content marketing, content curation does not include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers”. – eContent Magazine

“Content curation is the process in which third-party content (content written by someone else) is searched for, gathered, and shared by someone other than the original source. In most cases, the content curators also add their own opinions or expertise to the pieces they are re-publishing, helping to market their own ideas using third-party content.” – Xydocuration.com


What is content Curation? Is it is a key marketing strategy for your company or brand. Content curation is an indispensable tool for social media and content marketing. To learn how you can curate content correctly and effectively, contact me today.

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