"Marketing Expert"

- The Orange County Register

How To Use Video Marketing To Boost Sales

how-to-use-video-marketing-to-boost-sales

Learn How to Use Video Marketing To Boost Sales

More business professionals want to know how to use video marketing to boost sales. With the growth of mobile devices used in search, as well as the fact that YouTube is now the second largest search engine in the world, video marketing is no longer an option to generate more leads and boosting sales.

Video gives you the opportunity to reach and engage with more potential customers by allowing them to understand you and your business, as well as feeling comfortable with your product or service. This is particularly crucial for small, local businesses. Forrester Research Group says, “video is 53 times more likely than text pages to appear on the first page of a search engine.” Optimized for geo-specific keywords, a small business can gain a competitive edge with their local marketing efforts by using video. Knowing how to use video marketing to boost sales is no longer optional for any business desiring to reach their best customers.

Use Video to Introduce New Products Or Services To Target Audiences

One of the most important aspects in any business is the launch of a new product or service. Any busiess needs that new product to resonate on and to gain traction among consumers. Moreover, speed is imperative when launching any new product or service. Video marketing is a highly effective method to any business accomplish this. Companies and entrepreneurs asking themselves how to use video marketing to boost sales need to immerse themselves into the technologies and methodologies of this marketing platform.

This is especially true for companies with technical, intricate, or niche products or services. Simply put, it can be extremely difficult to communicate what your product is and what makes it so unique only with written copy. Video represents a game changer in how one communicates a UPS. Creating a video in which you actually show your new product in action, allowing consumers to immediately get an idea of what it is and what benefits it offers, is a simple and effective marketing tool. Video narration can be added to explain your product or service in further detail. When looking to launch a new product, consider seriously about developing an introductory video, along with press releases, emails, social media posts and announcements from your company blog.

How To Use Video Marketing To Boost Sales

  • According to Retail Touchpoints, the Step2 Company found that shoppers who viewed video were 174% more likely to purchase than viewers who did not. (Retail Touchpoints Channel Innovation Awards, 2012) 
  • Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)
  • Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%. (Internet Retailer, December 2009
  • Here are 25 amazing video marketing statistics that you should check out.

Different Types of Video Marketing

Here are the different types of video marketing that any company or entrepreneur should consider:

  • Promotional: Showcase your products and services
  • Testimonies: Highlight your talents by showing clients raving about you
  • Thought Leadership: Offer new or practical information that your industry desires
  • How-To: Educating you prospects on how they can best utilize your product or service 
  • Product Information: Explains new features, benefits, solutions, and common uses
  • Entertainment: Utilize video to tap into the wide array of human emotions and needs

Some Tips On How To Use Video Marketing To Boost Sales

Here are some great tips from seasoned professionals on how to use video marketing to boost sales and reach a wider, more engaged audience.

DON’T MAKE A COMMERCIAL

“Make a video about something in your industry, something funny or newsworthy. YouTube can drive a huge amount of traffic to your site, but not if your video is some boring video just about your business. People don’t want to just hear about you; they are searching for funny, valuable, interesting videos. That’s what’s going to bring you traffic in the end.” – Ben Lang | Founder, Mapped In Israel

JUST KEEP IT REAL

“Unless you’re shooting a professional video, don’t be afraid to be a little imperfect. Know what you’re going to talk about, rehearse, then go with it. Don’t worry about cutting out every imperfection. Real is relatable and honest. It works. Instead of over thinking things, focus on getting your message across in a real and honest way, even if it includes a few ‘um’s.'” – Matt Cheuvront | Founder/CEO, Proof Branding

OUTLINE A PATH

“Great online videos make clear in the outset what will be discussed within. If you start the video by just diving in to the content, it won’t be clear to viewers what they’ll be getting out of it. Use an outline format, like an essay, to communicate at the start of the video what the viewer can expect to learn.” – Doreen Bloch | CEO & Founder, Poshly Inc.

LEAD THE THOUGHT

“Rather than creating a purely promotional video about your product or service, create several educational videos on topics relevant to your industry. Potential customers will appreciate that you are sharing your knowledge and will begin to recognize you as a leader in your field.” – Bhavin Parikh | CEO, Magoosh Inc

CREATE A CLIFFHANGER!

“Don’t stop at one video! Create a series of educational videos that lead people from ‘episode to episode.’ Use what TV writers have been using against us for years by creating ‘open loops’ where an idea is ‘to be continued’ in the next video. This creates engagement and allows you to educate prospects in more than one video, and to lead them back to your website.” – Nathalie Lussier | Creator, Nathalie Lussier Media Inc.

LEAVE IT UNANSWERED

“Regardless of what the video is about, make it thought-provoking in that viewers will want to share their comments with you on it. A good example of this is always ending your videos with some sort of question.” – Logan Lenz | Founder / President, Endagon

Need Help With How to Use Video Marketing To Boost Sales?

If you need assistance with how to use video marketing to boost sales, contact me for a FREE 1-hour coaching session.

 

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Author: Edwin Dearborn

The Orange County Register referred to Edwin as a “Marketing Expert”. Edwin has been featured in Entrepreneur, Social Media Today and other national media outlets. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990′s.

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