"Marketing Expert"

- The Orange County Register

How To Propel Your Digital Marketing Strategy with Zero Budget


A Digital Marketing Strategy with No Budget

You want to initiate your digital marketing strategy for your brand and you posses zero funds to propel your strategy forward. But if we look to what the word “budget” means, we will find an interesting definition that allows us to open a door towards positive progress.

The Digital Marketing Strategy & The Budget

If you go to Dictionary.com, you will discover that the word budget has an interesting definition among several others, “to plan allotment of (funds, time, etc.).” While one may not have the funds to move forward one’s digital marketing strategy, particularly when the business is starting out, one can manage one’s times to generate interest in one’s brand, content and offerings.

Time Is The Ultimate Resource

One can always recover lost revenue by generating it back. This cannot be said about time. When time has passed, it is gone forever. So when you lack funds to move your digital marketing strategy forward the most important asset you need to manage is time: yours and others. When time is the asset you can manage and allot, there are four major factors that your time should be allotted towards:

  • Developing an evergrowing audience for your message, product and/or service.
  • Creating and distributing highly engaging content that your audience seeks.
  • Creating strong relationships with your audience through your content and personal contact.
  • Streamlining and strengthening the business and service processes so that rapid and amazing service is rendered.

The Digital Marketing Strategy Has to Be Supported

While many companies have much focus on how to create content it also important to note that great content must be supported with a strong organizational infrastructure.

Without a sound understanding of the importance of an infrastructure for your brand in terms of functionality, your business could fail without you ever really knowing why.  Every brand, to succeed must have support services, effective personnel, staff training, and other organizational logistics in place and operational.  Like a bridge spanning a wide chasm, your brand must be built upon strong pillars or support beams.

Where to Begin With Your Digital Marketing Strategy

  • Have a written plan.
  • As a part of the plan, have a schedule.
  • Know your audience’s needs, demands and top queries.
  • Decide what type of content you can deliver to them to fulfill these needs and answer their questions.
  • Be consistent in your message and delivery of content.
  • Always be working on methods to grow your email list and your followers on social media.
  • Consistently ask your audiences for ideas and inspiration on what they need. In today’s world, needs and demands change quite rapidly.
  • Deliver on-point content that cater and address those growing and changing needs.

Creating powerful digital properties and content for your marketing strategy is but one element for a brand to become known and respected. Organization is a vital bedrock for any brand to grow and become profitable.


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Author: Edwin Dearborn

The Orange County Register referred to Edwin as a “Marketing Expert”. Edwin has been featured in Entrepreneur, Social Media Today and other national media outlets. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990′s.

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