"Marketing Expert"

- The Orange County Register

Content Marketing Myths Exposed
Feb12

Content Marketing Myths Exposed

There are several content marketing myths. We are all hoping that this excitement and buzz surrounding content marketing was going to be the answer to our sales prayers. Content marketing is not some angel that will come down and bless your sales department with new leads. Content marketing, like any business process, requires hard work, persistence and intelligent application. Content Marketing Myths Exposed False expectations in...

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The Absolute Best B2B Content Marketing Tactics
Oct06

The Absolute Best B2B Content Marketing Tactics

The absolute best B2B content marketing tactics were fully detailed in a recent article, The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics, by Lee Odden. As you can see, I have provided the link as this blog post of Lee’s is quite extensive and well worth the read. I would even print it and have your marketing team study it in full. The Best B2B Content Marketing Tactics 69% of B2B...

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Content Marketing: The Harvard Business Review Perspective
Jul05

Content Marketing: The Harvard Business Review Perspective

In a recent article in the Harvard Business Review, The Content Marketing Revolution, I was finally vindicated to what I have been preaching for the last 2 years: We are going through a major transformation in business marketing. And what has ushered in this change is that ordinary people now have an extraordinary access to information and choices, and they know it. Like the American Revolution, when the spark of freedom ignites in...

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Contextual Marketing: The Real Business of the Internet
Jun24

Contextual Marketing: The Real Business of the Internet

Contextual marketing is the real business of the internet. Internet marketing has been a sad tale for many business people and entrepreneurs. And this is mainly due to three underlying factors: 1. The rules of marketing and PR have changed, driven by innovation and new technology. 2. How we consume content, as well as how fast we consume that content, has changed radically. 3. We consume content differently from different sources....

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B2B Content Is The Tinder For SEO
Mar25

B2B Content Is The Tinder For SEO

Creating B2B content is how you will win the SEO battle following Google’s changes in how they evaluate and rank websites and content. Neil Patel states on his blog, “If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.” To do that, you’ll first need to isolate the keywords that are driving the most traffic to your website, as well as those you are not...

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How Content Marketing Drives Sales & Sales People
Mar10

How Content Marketing Drives Sales & Sales People

How content marketing drives sales and keeps your sales people productive is an important business process to master. The ultimate goal of any marketing initiative is to acquire and keep more customers. “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the...

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