"Marketing Expert"

- The Orange County Register

Brand Development Strategy: The Big Impasse
Feb08

Brand Development Strategy: The Big Impasse

There exists a cultural impasse for your brand development strategy. Business leaders who have sweated and toiled, building brands and organizations for the last 20 to 30 years, are scratching their heads wondering how to market to those who grew up in the digital age. In the past, a brand’s community was built around one’s school, religion, your neighborhood or the general arena of business. But social media has turned the tables on...

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Brand Management Strategy Requires Infrastructure
Feb06

Brand Management Strategy Requires Infrastructure

Without a sound infrastructure, your brand management strategy will fall short and will not gain traction with key players within the online world. What do I mean by infrastructure? It is having in place the strategy, policies, team members (employees or outsourced help)  to properly communicate your unique position in the marketplace, the benefits you bring to the lives of others and why your key audiences should be inspired in...

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What Is Branded Content?
Feb04

What Is Branded Content?

What Is Branded Content? “Branded content is any content that can be associated with a brand in the eye of the beholder.” – Branded Content Marketing Association (BCMA) Organizations creating and distributing branded content is nothing novel to the business world. However, with the advancement of technology, particularly the evolution of social media, it has allowed the process of content creation and dissemination much easier,...

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What Is Branding?
Feb03

What Is Branding?

What is branding and what does it have to do with your success in business? To understand branding in a clearer light, let’s first define the term. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin “A name, term, design, symbol, or any other feature that identifies one seller’s good or...

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The Importance of Branding & Brand Development
Jan16

The Importance of Branding & Brand Development

The Importance of branding and the development of your brand cannot be overstated in a world of mass communication and the overwhelm of messaging from the consumer’s point of view. Even for small businesses and startups, the importance of branding can be the competitive edge for your local marketing efforts. Brand helps us to focus, to know whom to trust, as well as making our purchase decisions easier. “Products have life...

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The Best Company Brand Strategy
Sep23

The Best Company Brand Strategy

When developing a company brand strategy, you want to put your best foot forward and ensure that you get it right the first time. But what is the best company brand strategy focused around? In one single sentence, “You want to transfer your enthusiasm from your company to your team members and to your customers.” And how is that best accomplished? In the words of branding expert, David Brier, branding is defined as...

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