"Marketing Expert"

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Inbound Marketing Strategy For Any Small Business
Jun22

Inbound Marketing Strategy For Any Small Business

Inbound marketing for a small business is the most cost effective method in attracting ideal clientele within a limited budget. Any small business can develop a simple inbound marketing strategy that will proactively place you in the top of local search. Content marketing represents the link between brand awareness and lead generation. Without a consistent output of fresh and relative content, a company’s entire marketing program will...

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Why Your B2B Content Marketing Does Not Generate ROI
Jun11

Why Your B2B Content Marketing Does Not Generate ROI

Like yourself, I have read many informative articles on B2B content marketing. These have greatly assisted me to better understand what is needed to generate higher revenue in highly competitive fields. I am a strong advocate that an ongoing education is crucial to stay abreast in any industry or field and B2B content marketing is no different. But through consistent observation, via many one-on-one interviews with business and sales...

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The Five Steadfast Maxims Of How Content Marketing Generates ROI

Here are some steadfast rules on how to publish more content marketing that will produce the best ROI: #1.    Feature success Nothing speaks and attracts like results. Whether it is online reviews that are shared across additional channels, case studies of how you helped another company or a video of those who love your product or service, by featuring the results you produced, you easily overcome skepticism and generate desire....

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Hard Work: Definition & Demonization

Hard Work: Definition & Demonization What is Hard Work? It may not be what you think it is. It is a dying concept in a world of glitz and the sense that we are entitled to a quality of life by the government, daddy or life in general. I want to properly define what the term “Hard Work” really means, as well as exploring the factors that have killed this iconic ethic. People who work hard typically exemplify pride and...

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Best SEO Program For Small Business: Why A Blogger May Be Your Next Best Sales Asset

The reason why any small business would engage their best SEO program is to generate more customers and revenue. And while we all know this, what may not appreciated is that a competent blogger just might be the most effective addition to your sales force. If you want to rank higher and higher on Google for all those “keywords” you’ve been hearing about, then you will need to completely appreciate and wrap your wits...

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Action Content: Your Best Content Marketing Strategy

Action Content is a phrase that I coined, even registered it as a hashtag with tagdef.com. I define Action Content as, “The type of content that drives people to action, either by purchasing something or moving forward along some positive path.” The purpose of marketing is to sell more stuff to more people, more often and achieving those results more efficiently. Content marketing is a hot new phrase in today’s...

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