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Developing a Sales and Marketing Strategy

Posted by on 6:58 pm in Best Marketing Ideas | Comments Off on Developing a Sales and Marketing Strategy

When developing and sales and marketing strategy and plan there are two types of sales approaches. One is the mindset of the hunter and the other is that of the farmer. The Hunter. The mindset of the hunter is to “Track, Kill & Move On.” Hunters are quick, restless and nomadic. The rapidly assess opportunities and discover rapid solutions to generate sustenance. In sales and marketing this would involve outbound phone calls, networking, and generally canvassing one’s territory for relatively immediate sales. The Farmer. The mindset and...

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Local Search Engine Optimization Tips

Posted by on 9:40 pm in Local Search Marketing Orange County | Comments Off on Local Search Engine Optimization Tips

My listed local search engine optimization tips and the best SEO practices for 2016, and for years to come, will require an exact branding and marketing strategy. With above Google Hangout and this blog post (click here) is contained a detailed plan on how to leverage local SEO tactics that will help your content to rank higher in all the major search engines. In theory, the best SEO practices are powerful and exact. But truth be told, the execution of this local search engine strategy can will be quite involved, as well as require good...

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Reputation Management Services For Dentists | Matt Gleason Interview

Posted by on 6:18 pm in Dental Marketing Ideas | Comments Off on Reputation Management Services For Dentists | Matt Gleason Interview

Reputation Management services for Dentists | Edwin Dearborn, author of the best selling book, Power Branding Secrets, interviews Matt Gleason, President of Galaxy Marketing Solutions. Galaxy Marketing solutions, which specializes in helping dental professionals better marketing their practices. In today’s Google Hangout, Matt talks about the various marketing services that they offer for their clients, as well as why they have partnered with LimeLight, experts in offering reputation management services for dentists, as well as many...

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How To Know If Your SEO Expert Is Selling You Voodoo

Posted by on 2:59 pm in Best SEO Companies | Comments Off on How To Know If Your SEO Expert Is Selling You Voodoo

Recently, a supposed SEO expert quoted an associate of mine for top SEO services. The proposal had two immediate indicators of being questionable: It was complex and it was priced quite inexpensively. It had tons of “amazing” words and promises contained within it’s pages, yet it was at was a price that was too good to be true. My BS radar was alerted, so I decided to see if this SEO expert was practicing what he was preaching. With the help of some analytics tools, such as Ahrefs.com, I knew that he did not practice good...

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Digital Marketing Strategies: Interview with Edwin Dearborn

Posted by on 10:53 pm in Inbound marketing | Comments Off on Digital Marketing Strategies: Interview with Edwin Dearborn

I was recently interviewed by Wade Bergquist concerning digital marketing strategies for 2016. Digital Marketing Strategies: Four Basics One Have a written marketing strategy in place. The number one omission in businesses that I visit and consult, which needs to become more effective with their digital marketing strategies, is a having written strategy in hand. “The general who wins the battle makes many calculations in his temple before the battle is fought.  The general who loses makes but few calculations beforehand.” –...

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Video Marketing Expert Orange County CA

Posted by on 4:37 am in video marketing | Comments Off on Video Marketing Expert Orange County CA

Looking for a video marketing expert to help your brand generate more awareness? Watch this video Video marketing is a powerful platform for getting more visibility more quickly. This allows you to can get your message out, attract your ideal clients, generate more revenue, and have more impact. It’s been reported that your chances of getting a page-one listing on Google search increase by 53 times when you use video. Video marketing is relationship marketing: crucial for connecting, building loyalty and developing the “know, like, and...

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Sample Marketing Strategy That is Easy and Effective

Posted by on 11:27 pm in marketing strategy | Comments Off on Sample Marketing Strategy That is Easy and Effective

Recently, I shared with two colleagues a sample marketing strategy. For startups, small businesses and entrepreneurs a written marketing strategy helps you to focus and accomplish more. They should be written and be very simple, particularly when you are writing your first one. My Sample Marketing Strategy 1. Define your top target audiences. (Business owners, PR professionals, CMO’s, etc.) Attempting to be everything to everyone is not intelligent marketing. 2. Your Unique Selling Proposition (USP). What will make your brand unique and...

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Digital Content Creation: The New Role for Local Radio Stations

Posted by on 9:27 pm in Content Creation | Comments Off on Digital Content Creation: The New Role for Local Radio Stations

In a world requiring effective and sophisticated digital content creation, local radio stations are in a prime position to seize an incredible B2B opportunity. This vision and plan would require some new variations to their existing business model and a willingness to re-brand their station. Digital content creation presents amazing opportunities, as well as multifaceted challenges, for brands of all sizes and types. The players that are largely left out of the loop for creating content are small businesses, entrepreneurs, and startups. All...

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How To Market Your Business [Buzz Building Strategies]

Posted by on 3:54 pm in marketing strategy | Comments Off on How To Market Your Business [Buzz Building Strategies]

Learning how to market your business must include a look at how to “build buzz” with organic methods. Why spend a lot of money on Google ads or paid social media marketing when it may not be necessary? Google and Facebook can drive significant traffic to your website, landing pages and various offers. Yet, their costs tend to put them out of reach for most small businesses, startups and entrepreneurs. To encourage buzz, one must aggressively distribute positive content to your existing clients and social media contacts. In turn,...

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How Hyper Local Marketing & Blogging Is Leveraged

Posted by on 5:43 pm in Local Search Marketing Orange County | Comments Off on How Hyper Local Marketing & Blogging Is Leveraged

Hyper local marketing, when effectively leveraged, can pay off big dividends for increasing local brand awareness, generating more leads, and increasing sales. Local marketing has become an big emphasis for Google and other search engines. In their view, they want to deliver the best potential search results for their users. Local consumers are using multiple devices more frequently to search for, research & review local businesses. Small and medium businesses which do not leverage this opportunity, by having a useful &...

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