"Marketing Expert"

- The Orange County Register

The Absolute Best B2B Content Marketing Tactics

b2b-content-marketing-tactics

B2B Content Marketing Tactics

The absolute best B2B content marketing tactics were fully detailed in a recent article, The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics, by Lee Odden. As you can see, I have provided the link as this blog post of Lee’s is quite extensive and well worth the read. I would even print it and have your marketing team study it in full.

The Best B2B Content Marketing Tactics

  • 69% of B2B companies say in-person events are an effective content marketing tactic
  • 64% of B2B companies say webinars or webcasts are an effective content marketing tactic
  • 60% of B2B companies say videos are an effective content marketing tactic
  • 60% of B2B companies say blogs are an effective content marketing tactic
  • 58% of B2B companies say case studies are an effective content marketing tactic
  • 58% of B2B companies say white papers are an effective content marketing tactic
  • 58% of B2B companies say research reports are an effective content marketing tactic
  • 58% of B2B companies say eNewsletters are an effective content marketing tactic
  • 55% of B2B companies say eBooks are an effective content marketing tactic
  • 54% of B2B companies say Microsites are an effective content marketing tactic

Here Are Some Amazing Stats Regarding B2B Content Marketing

  • Marketers, on average, spend over a quarter of their marketing budget on content marketing. (B2B Marketing Insider)
  • 62% of companies today outsource their B2B content marketing tactics, up 7% from last year. (Mashable)
  • Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. (Custom Content Council)
  • LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook. (Inside View)
  • Interesting content is a top 3 reason people follow brands on social media. (Content+)
  • Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online. (Content Marketing Institute)
  • 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them. (TMG Custom Media)
  • Blogs give websites 434% more indexed pages and 97% more indexed links. (Content+)
  • B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. (Social Media B2B)
  • The average cost to generate a lead through B2B content marketing tactics ($143) is about half the average for outbound marketing ($373). (G+)
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Author: Edwin Dearborn

The Orange County Register referred to Edwin as a “Marketing Expert”. Edwin has been featured in Entrepreneur, Social Media Today and other national media outlets. Edwin was formally educated in marketing and public relations in Hollywood, CA in the early 1990′s.

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