"Marketing Expert"

- The Orange County Register

The Five Steadfast Maxims Of How Content Marketing Generates ROI

Here are some steadfast rules on how to publish more content marketing that will produce the best ROI: #1.    Feature success Nothing speaks and attracts like results. Whether it is online reviews that are shared across additional channels, case studies of how you helped another company or a video of those who love your product or service, by featuring the results you produced, you easily overcome skepticism and generate desire....

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Leveraging LinkedIn For Business
May16

Leveraging LinkedIn For Business

Last October, LinkedIn announced a new Profile format. Believe it or not, certain features are still being rolled out to some members. It is the biggest visual change to LinkedIn in its ten-year history. Here are four actions for leveraging LinkedIn for business: BIGGER PHOTO – Your Profile photo has always been important. It is even more so now. First, the photo is a little bigger in the new format so make sure it represents...

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The Benefits Of Outsourcing Content Marketing
May16

The Benefits Of Outsourcing Content Marketing

There is no longer any question as to whether or not you should engage in content marketing as part of your marketing strategy, but rather, how you should build and execute a successful content marketing plan. In 2012, 44% of companies elected to outsource their content-marketing programs. These are the typical reasons—good reasons—why companies would outsource their content-marketing programs: They lack the in-house team and know-how...

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What Is The Elusive Secret To Social Media Success?
May16

What Is The Elusive Secret To Social Media Success?

It is not uncommon that when I meet with prospective clientele for the first time about their social media marketing efforts they are beyond frustrated. Defeatism, by definition, is the acceptance of or resignation to the prospect that any continued effort to succeed is futile. When a CEO or business owner has the defeatist attitude that marketing can’t possibly generate a positive ROI, then this becomes the primary barrier for a...

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Seven Ways On How To Build Confidence In Sales People
May16

Seven Ways On How To Build Confidence In Sales People

Any business will eventually wonder how to build confidence in sales people. Having managed sales professionals for most of my life, I understand the complexity of what it takes to achieve production quotas. Sales can be emotionally difficult and stressful, especially if one accumulates losses and failure. Sales is more than developing great marketing, but requires sales processes that are issued in company policy, followed and...

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